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Archive for the 'Business Headlines' Category

NASCAR Media Group tackles football project

Yazan: admin | 01 October 2010 | Comments Off
Categories: Business Headlines

The behind-the-scenes show about University of Virginia football was touted as a college version of HBO’s Hard Knocks, minus the foul language.
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Crown Royal to honor veteran with race name

Yazan: admin | 01 October 2010 | Comments Off
Categories: Business Headlines

Crown Royal takes pride in showcasing our country’s finest heroes, and once again, the tradition will live on. The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc, announced it will award naming rights to the Cup Series race at Richmond International Raceway on Apr. 30 to a serviceman or servicewoman.
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Dover introduces first 3D souvenir program cover

Yazan: admin | 01 October 2010 | Comments Off
Categories: Business Headlines

New for the Sept. 24-26 race weekend, the official souvenir program of Dover International Speedway will feature an eye-catching 3D front cover. The lenticular cover design includes a series of images that are interlaced together to create a unique visual.
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NASCAR plants 100 trees at four Florida schools

Yazan: admin | 01 October 2010 | Comments Off
Categories: Business Headlines

NASCAR, Daytona International Speedway and International Speedway Corporation joined forces with Flagler County as the beneficiary of NASCAR’s Green Clean Air tree planting project — one of the newest pro-environment community outreach programs developed by America’s most popular motorsport.
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TNT tabs Alexander as play-by-play announcer

Yazan: admin | 01 October 2010 | Comments Off
Categories: Business Headlines

TNT announced Thursday that veteran NASCAR broadcaster Adam Alexander will join the network as its Sprint Cup Series play-by-play announcer, calling all six races of TNT’s Summer Series.
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Fetha Styx offers first NASCAR fishing rod

Yazan: admin | 20 July 2010 | Comments Off
Categories: Business Headlines

Two of America’s most popular sports — fishing and auto racing — have formed a partnership that’s sure to please avid fans. Fetha Styx, a Redmond, Wash.-based fishing rod manufacturer, is releasing a new line of licensed NASCAR Signature rods, which will make their debut at ICAST on July 15-17 in Las Vegas.
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Trust delivers benefits for fans, sponsors, licensees

Yazan: admin | 20 July 2010 | Comments Off
Categories: Business Headlines

The NASCAR industry announced Wednesday the official formation of the NASCAR Teams Licensing Trust, an industry operated organization created to provide NASCAR fans with new licensed products. The Licensing Trust, along with the sanctioning body, is initially composed of NASCAR teams including more than 30 national series drivers and will streamline the licensing opportunities and [...]

‘Support Our Troops’ effort launched by Goodyear

Yazan: admin | 20 July 2010 | Comments Off
Categories: Business Headlines

For the first time in its history, the Goodyear Tire & Rubber Company, the exclusive tire supplier of NASCAR’s three major national series, has announced it will transform all Goodyear Racing Eagle tires for the NASCAR Sprint Cup and Nationwide Series races over the July 4th holiday weekend. The new design, featuring a patriotic red, [...]

Licensing Trust a ground-breaking move for NASCAR

Yazan: admin | 20 July 2010 | Comments Off
Categories: Business Headlines

NASCAR’s answer to its badly bleeding merchandise industry was unveiled last week in the form of the NASCAR Teams Licensing Trust, a centralized licensing agency that will mark a seismic change in the way the industry has operated.
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NASCAR promotion at grocery chain a success

Yazan: admin | 20 July 2010 | Comments Off
Categories: Business Headlines

It’s all about shelf space for consumer packaged goods, and NASCAR’s regional promotions have driven visibility at retail for its official partners, while also boosting ticket sales for an area speedway.
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