It’s all about shelf space for consumer packaged goods, and NASCAR’s regional promotions have driven visibility at retail for its official partners, while also boosting ticket sales for an area speedway.
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NASCAR’s answer to its badly bleeding merchandise industry was unveiled last week in the form of the NASCAR Teams Licensing Trust, a centralized licensing agency that will mark a seismic change in the way the industry has operated.
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For the first time in its history, the Goodyear Tire & Rubber Company, the exclusive tire supplier of NASCAR’s three major national series, has announced it will transform all Goodyear Racing Eagle tires for the NASCAR Sprint Cup and Nationwide Series races over the July 4th holiday weekend. The new design, featuring a patriotic red, white and blue color scheme reading “Support Our Troops” on the tires’ sidewalls, is designed to say ‘thank you’ to the service men and women of the United States Armed Forces and launch the Goodyear Support Our Troops program. The Company will help jump-start this new support and fundraising effort with a $20,000 donation to a leading military support program.
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The NASCAR industry announced Wednesday the official formation of the NASCAR Teams Licensing Trust, an industry operated organization created to provide NASCAR fans with new licensed products. The Licensing Trust, along with the sanctioning body, is initially composed of NASCAR teams including more than 30 national series drivers and will streamline the licensing opportunities and processes for its partners and bring operational efficiency to the entire industry.
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Two of America’s most popular sports — fishing and auto racing — have formed a partnership that’s sure to please avid fans. Fetha Styx, a Redmond, Wash.-based fishing rod manufacturer, is releasing a new line of licensed NASCAR Signature rods, which will make their debut at ICAST on July 15-17 in Las Vegas.
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This story is about how attending NASCAR races as a child helped her to gain a larger perspective on human nature. It also shows how a child grew up in this sport and has taken lessons away from it that have lasted a lifetime. This will grab the attention of mothers who have daughters and are trying to teach these same lessons. Additionally it will enthrall men of all types to remember the first time they met that special little friend that just was not like the rest.
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One of the great racing sports in America is car racing. NASCAR racing is a sport that attracts interest from people all over our country. I have a lot of great friends who love to watch NASCAR races and they all have their favorite drivers that they like to cheer for. The sport can be enjoyed in person as well as on television, although they are two very different experiences.
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This four time NASCAR Cup Series winner has won more races than you can count on both hands and feet. Jeff Gordon has combined determination, hard work and decades of experience to achieve an unparalleled roster of victories. A Jeff Gordon follower is always assured that he will delight them with his expertise of a first class champion.
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With the general trend of motorsports moving away from Europe and to a global fanbase, new tracks have been built in various nations to provide new challenges, keep the calendar fresh, and showcase the nations that host them. After mustering the political will and millions of dollars to build these new circuits yet before the world descends upon them, there is an exacting process that must be undertaken to ensure the integrity of the track: homologation.
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There are many people who are enthusiastic about auto racing. If you are one of them then I am sure you have interests in driving a race car at some point of your life.
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